Pioneers in “seastainable” eyewear, Sea2see have partnered with independent French optician, Julien Clavel to launch their first standalone Sea2see optical store in Grenoble – Europe’s Green Capital.
This brand-new flagship location, which is 95sq m, marks the debut of a fully branded Sea2see optical store in France, designed as a dedicated destination for the brand’s sustainable eyewear. The collaboration reflects a shared commitment to environmental impact, innovation, and transparency — offering customers a space to engage directly with Sea2see’s mission and values rooted in ocean preservation and ‘seastainable’ circular design.
Situated in a prime location on one of Grenoble’s busiest pedestrian shopping streets, the new store features a contemporary interior that reflects Sea2see’s sustainable values – using natural materials like wood and stone, and a tranquil natural colour palette inspired by the sea and nature.
Seastainable eyewear, and premium quality lenses – for all customers
The full Sea2see sun and optical eyewear collections are showcased in the store, alongside a range of professional premium optical services. These include comprehensive eye examinations, the highest quality premium lenses – competitively priced to suit all customers’ needs – certified with the OFG (Origine France Garantie) label – supplied by an Essilor subsidiary, and contact lens dispensing.
The window display for the opening of the store has been created to demonstrate the recycling stages used by Sea2see to make the frames, from marine waste collection through to the production of the recycled material and the actual manufacture of the frames in Italy.
François van den Abeele, Founder, Sea2see said: “It is only natural that we roll out an optical retail concept for Sea2see, where customers can experience our brand values and discover the impact on the environment via the Sea2see Foundation. I am extremely proud that we are taking the first steps on this retail project with Julien in a great city and strong market for our particular type of eyewear focusing on ‘seastainable’ values.”
