The Vision Stage: MIDO announces the renaming of the historic Otticlub area

 

Changes and updates have been made to the MIDO fair’s layout and digital tool offering – the Otticlub has been renamed

In 2025, the MIDO exhibition layouts will undergo significant changes to provide visitors with a more engaging and innovative experience.
One of the key innovations concerns pavilions 2 and 4, that will continue to host the iconic Design area. This space, featuring the industry’s most visionary creatives, is a laboratory of experimentation where shapes and materials combine to narrate the many faces of eyewear. The reorganization of the spaces in 2025 will allow MIDO to welcome a significant number of new exhibitors and the expansion of some stands. In addition, the return of some notable past exhibitors will further elevate this already extremely popular and highly appreciated area.

The Academy – a sought-after area featuring companies whose focus is on designer originality and creativity – is relocating. From pavilion 2, it will return to pavilion 6, historically set aside for Tech. This change marks a new phase for the Academy, that will bring creative energy to an area focused on technological innovation. The synergy between these two vital forces – design and technology – will offer visitors a unique experience, inspiring new connections between cutting-edge styles and technical advances.

Even the piazzas will undergo some alterations. The famous Fashion Square, crossroads for the big brands and a magnet for connoisseurs of fashion and luxury, will be updated to make it more functional.

Special attention will be focused on the piazzas in pavilions 2-4, cornerstone of the Design area. These spaces, which have consistently embodied creativity and innovation, aim to further enhance the visitor experience and thus strengthen their role as the epicentre of visionary trends.

Enhanced Digital Tools for 2025
MIDO is offering a comprehensive experience thanks to the enhancement of its digital tools. With a focus on accessibility, interactivity and innovation, the new functionalities will provide crucial support for exhibitors and visitors, simplifying every aspect of participation in the show.

The MIDO App, appreciated for its functionality in 2024, has been enhanced with upgrades designed to improve management of activities at the show and to continue networking even after it closes. The new implementations currently in the works aim to ensure greater reliability.

Exhibitors will be able to record visitors to their stands by scanning the QR code on the guest’s entrance badge. The list of visitors can be accessed via the app and in the private B2B area of the website.

Visitors can use the app to track their visits, save their favorite stands, add photos and comments, and connect directly with exhibitors. The visitor entrance pass will serve as a digital interaction tool, making the experience more fluid and organized.

The official mido.com website has been optimized to ensure inclusive navigation, with dedicated functions for users with motor and cognitive disabilities. In the private areas, exhibitors and visitors will find exclusive content, including videos, presentations, books and press releases.
Specifically, exhibitors will have access to digital tools designed to support every phase of the show, such as direct access to Fieramilano e-services, downloads of the official MIDO 2025 media kit for the creation of press and social media content, publication of innovations being introduced during the show through a dedicated form, and more.

Thanks to interaction through the @mido_exhibition Instagram channel, exhibitors will have the opportunity to broaden their visibility. Content that respects the editorial guidelines can be reposted to the 39,000 followers of the page (as of November 2024).

The Vision Stage: a new name for Otticlub
The Vision Stage is the new name of the area featuring MIDO workshops, seminars, conferences, events and round tables. Its renaming signifies a new phase of evolution and growth, and marks a pivotal shift in positioning, intended to reflect the expansion of its activities and to emphasize the core essence of this space as a place of dialog and discovery.

The next edition will boast a calendar full of events designed to offer participants many opportunities for professional development and personal growth. Topics like digitization, innovation, social responsibility, Made in Italy, sustainability, empowerment of women, and market trends will be at the heart of the seminars and workshops, with the aim of providing valuable resources for professionals. The complete schedule of events will soon be available on the website www.mido.com, with content accessible only to those who register in the dedicated section and for ANFAO members. All of the conferences and meetings will be available for viewing all year long in the private area of the website.

The 2025 edition of MIDO takes place from 8^th to 10^th FEBRUARY 2025.
www.mido.com/en/