Refined selection of thin optical frames with expressive colours and essential lines
Ultra Limited returns to SILMO Paris with a new creative direction that places lightness at the centre of its design language. The new optical collection explores this concept in every aspect: visual, structural and material. Through refined volumes, essential lines and carefully layered transparencies, the brand offers a renewed expression of its bold, colour-driven identity—now more subtle, wearable and contemporary than ever.
THE COLLECTION
The collection includes a wide range of silhouettes, each conceived to enhance individual features and personality. Feminine shapes take on renewed softness in the butterfly-inspired model FAENZA, where delicately curved lines and luminous acetate create an elegant interplay of light and colour. These are joined by the more graphic and expressive model NORCIA, which reinterprets the butterfly silhouette with stronger geometry and a refined edge.
Men’s frames evolve through the introduction of bold yet balanced double-bridge constructions. Model FUCECCHIO combines structural definition with visual lightness, offering a confident presence without excess weight or volume. Unisex designs expand the offering with the squared shapes, model CORVARA and its stylistic counterpart, model SPOLETO. These frames are clean, versatile and enhanced by precise chromatic layering.
Completing the collection is model ISERNIA, a cat-eye design which bring a touch of retro inspiration reinterpreted through minimal lines and thoughtful colour harmonies.
A SEASON OF EYEWEAR EVENTS
The official launch of the new collection will take place at SILMO Paris, from 26th to 29th September 2025 (Hall 7, booth G198). The brand’s stand will offer a dedicated experience, showcasing not only the new frames but also the philosophy, colours and craftsmanship that define Ultra Limited’s unique creative approach.
In the lead-up to SILMO, Ultra Limited will also take part in the BOLD Optical Fair in the Netherlands (7th to 8th September) and DaTE Eyewear in Riccione (13th to 15th September), confirming its presence at events dedicated to eyewear culture and continuing its dialogue with professionals and retailers in the independent scene. In October, the brand will also participate in EXPO Ottica Sud in Taormina (11th to 13th October) and in November, will attend the CircumEye fair in Athens (22nd to 23rd November), further reinforcing its connection with the Italian optical market.
