Welcome to London — where the raw, artistic energy of the East meets the sophisticated, timeless elegance of the West. William Morris is born from this dynamic interplay, crafting eyewear that embodies the city’s dual character.

BARBICAN

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Creative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired by the Bauhaus design where form follow’s function and less is more. The style is characterized by a lack of ornament and a focus on clean lines. This concept comes with 3 lamination colours on the eyebrow through to an acetate temple in solid and bold colourways.

HOXTON

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Vibrant Hoxton is home to indie art galleries and cool bars, with trendy global eateries surrounding the green space of Hoxton Square. The Hoxton is an easy, commercial yet vibrant on the inside extraordinary eyewear design in 2 strong metal styles. It makes you feel comfortable, but also makes you special and different from yesterday.

PUTNEY

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The highly sort after area located on the River Thames, Putney is an affluent area perfect for the Black Label enthusiast. Strong, clean and sophisticated, from round to square these two new additional commercial shapes combine meticulous attention to detail with our distinctive new temple plate branding.

WESTWAY

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The quiet, leafy stunning suburb of west London the Westway.
Bold, striking and powerful – this concept offers both pilot and square styled frames with our new Westway model family. Equipped with all the bold and bespoke metal pieces that upgrade the Black Label collection.